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America’s Leading Niche Magazine Consulting Firm

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    Exhibiting Tips for Drawing People Over

    The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the most energy is: “We are considering exhibiting at some conventions in 2011. Can anyone offer best practices or share what your experience has been?”

    So here are 10 best practices for exhibiting at conferences from the excellent answers on the forum:

    The post Stand and Deliver: Tips for Your Booth appeared first on Mequoda Daily.


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    Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email Marketing Systems. As email shrugs off the greatly exaggerated reports of its demise and re-establishes itself as a strong audience development tool, newsletter open rates have become a more important area of focus for digital magazines and other brands.

    The Mequoda Method has long emphasized newsletter open rates as a key strategic point of multiplatform publishing, but even we were taken aback by The New York Times' success when it comes to the art of email. So, we were interested to learn more in Digiday's recent article about the Old Gray Lady's staggering 70% yield.

    The post More Newsletter Open Rates: Taking a Look at the Times’ Numbers appeared first on Mequoda Daily.


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    Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form a publishing and broadcast monster, taking multiplatform strategy to a whole other level. The terms were reported as a 65% stake for $2.4 billion.

    But Nexstar has trumped that digital industry news with a bombshell of its own.

    Read on below for the full scoop from Folio:, plus the official announcement of yet another big purchase and the rebranding of a legendary legacy magazine.

    The post Digital Industry News: Meredith Deal, Business Insider, Reader’s Digest appeared first on Mequoda Daily.


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    Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have rapidly wavered in favor, as publications like the Sun have scrapped theirs altogether. Freemiums and premiums rule the day, as do membership systems and tiered bundles, all of which can fit into the Mequoda Method and boost conversions.

    Staying on top these trends is crucial to success, so what better place to consult than Subscription Insider to get the scoop? Let's close out the week by taking a look at some of their recent articles.

    The post Subscription Publishing News: New York Times, Mobile Apps, and Ed Tech appeared first on Mequoda Daily.


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    Rick Longenecker, President, Armature Group, Maplewood, N.J.

    SIPA: What was your first job out of college and how did you get into this business?
    LONGENECKER: I worked at various jobs to pay for my undergrad and graduate degrees, but my first job after graduating was a field sales representative position with Cargill, Incorporated. I was fortunate to find this position through Cargill's on-campus recruiting efforts.

    The post SIPA Member Profile: Longenecker Sets Sales for Big Profits appeared first on Mequoda Daily.


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    Mike McKinney, President, comHAUS, Inc.

    What was your first job out of college and how did you get into this business?
    After a stint as Apple student rep, I went to work on an hourly basis as an AE in a small marketing firm in Dallas—and worked my way into a salary and a client base. I am proud to boast that I have generated more money for my employer than they have paid me in wages since the week I graduated college. We wrote a strategic plan for a client who wanted to start a service bureau for Voice Mail and Fax on Demand. The day we presented the plan they told us, "Great idea. We think you should do it." So, they paid us for the plan, we took the technology and became an interactive fax service bureau, FaxResources. In 1995, FaxResources merged with the Dallas Cowboy Insider—thrusting me into early epublishing. Then we merged with !nfaxamation in '97, which moved me to Denver. !nfaxamation merged with International Teledata Group (ITG)—which was an enlightening experience in corporate dysfunction—causing me to launch comHAUS in ’99.

    The post SIPA Member Profile: McKinney Provides Solutions appeared first on Mequoda Daily.


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    For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million Lynda.com investment back in January.

    Let's take a look at that development as well as two others reported on in Folio: late last week.

    The post Publishing Industry News: Acquisitions, Launches, Staff Moves appeared first on Mequoda Daily.


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    Save a few notches on your social stress meter by using these social media calendars to get ahead
    Social media is my favorite thing to write about next to recycling content in fun and unusual ways. When you’re launching a new digital magazine, or bringing your existing magazine brand online, there’s a list of to-do’s and

    The post Two Weekly Social Media Calendar Templates for Stress-Free Scheduling appeared first on Mequoda Daily.


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    Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile is tough. Audience behavior, app technology, and ad kinks to be ironed out can complicate strategy, but digital magazines and other brands must stay the course when it comes to producing quality content and tailoring it for mobile devices. MediaPost covers mobile content strategy in a few recent articles, including one on LinkedIn's new direction with Pulse. Let's start there today!

    The post Mobile Content Strategy: LinkedIn Pulse and More appeared first on Mequoda Daily.


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    Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
    Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event)

    The post 3 Multiplatform Publishing Predictions for 2016 appeared first on Mequoda Daily.


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    A successful multiplatform magazine requires a capable content team

    What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of the organizations have faded, or just plain disappeared. For example, traditionally, editors were never involved in ad sales programs.

    But the emergence of multiplatform magazines and sponsored

    The post How to Build a Modern Multiplatform Magazine Content Team appeared first on Mequoda Daily.


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    It’s no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning.
    In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning, a subscription website for online skills training. This course business model that they stepped into is an entirely new revenue stream for them, and a new product

    The post LinkedIn Launches a Course Content Business Model appeared first on Mequoda Daily.


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    A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

    To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method -- a collection of best practices that have been formed by watching the world's most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

    The post Mequoda Announces 6 Subscription Website Systems for 2017 appeared first on Mequoda Daily.


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    What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
    Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text heavy explanations of complex subject

    The post Choosing the Best Learning Management System for Publishers appeared first on Mequoda Daily.


    0 0

    Save a few notches on your social stress meter by using these social media calendars to get ahead
    Social media is my favorite thing to write about next to recycling content in fun and unusual ways. When you’re launching a new digital magazine, or bringing your existing magazine brand online, there’s a list of to-do’s and

    The post Two Weekly Social Media Calendar Templates for Stress-Free Scheduling appeared first on Mequoda Daily.


    0 0

    Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile is tough. Audience behavior, app technology, and ad kinks to be ironed out can complicate strategy, but digital magazines and other brands must stay the course when it comes to producing quality content and tailoring it for mobile devices. MediaPost covers mobile content strategy in a few recent articles, including one on LinkedIn's new direction with Pulse. Let's start there today!

    The post Mobile Content Strategy: LinkedIn Pulse and More appeared first on Mequoda Daily.


    0 0

    Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email Marketing Systems. As email shrugs off the greatly exaggerated reports of its demise and re-establishes itself as a strong audience development tool, newsletter open rates have become a more important area of focus for digital magazines and other brands.

    The Mequoda Method has long emphasized newsletter open rates as a key strategic point of multiplatform publishing, but even we were taken aback by The New York Times' success when it comes to the art of email. So, we were interested to learn more in Digiday's recent article about the Old Gray Lady's staggering 70% yield.

    The post More Newsletter Open Rates: Taking a Look at the Times’ Numbers appeared first on Mequoda Daily.


    0 0

    Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form a publishing and broadcast monster, taking multiplatform strategy to a whole other level. The terms were reported as a 65% stake for $2.4 billion.

    But Nexstar has trumped that digital industry news with a bombshell of its own.

    Read on below for the full scoop from Folio:, plus the official announcement of yet another big purchase and the rebranding of a legendary legacy magazine.

    The post Digital Industry News: Meredith Deal, Business Insider, Reader’s Digest appeared first on Mequoda Daily.


    0 0

    Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have rapidly wavered in favor, as publications like the Sun have scrapped theirs altogether. Freemiums and premiums rule the day, as do membership systems and tiered bundles, all of which can fit into the Mequoda Method and boost conversions.

    Staying on top these trends is crucial to success, so what better place to consult than Subscription Insider to get the scoop? Let's close out the week by taking a look at some of their recent articles.

    The post Subscription Publishing News: New York Times, Mobile Apps, and Ed Tech appeared first on Mequoda Daily.


    0 0

    Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
    Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event)

    The post 3 Multiplatform Publishing Predictions for 2016 appeared first on Mequoda Daily.


(Page 1) | 2 | newer